Talc-Free by Design: Why Talc-Free Matters: Protecting Kids Through Safe, Clean Beauty

By Prim & Pure | primandpure.co
Makeup should be fun, expressive, and empowering — especially for teens, tweens, and younger children. But what’s inside that makeup matters just as much as the color on their cheeks or sparkle in their gloss. At Prim & Pure, we’re committed to keeping it safe — which is why you’ll never find talc in any of our products.

The Hidden Dangers of Talc

Talc has been widely used in cosmetics for decades due to its ability to absorb moisture and smooth the skin. But growing concerns over talc contamination with asbestos, a known carcinogen, have made many families and health experts question its safety — particularly for children.
Some studies have linked long-term exposure to talc-based products with respiratory issues, skin irritation, and even an increased risk of ovarian cancer when used in certain ways. Even when talc is marketed as “pure,” the risk of microscopic contamination remains — and for children with sensitive, developing systems, even small risks are too big to ignore.

Why Prim & Pure is Proudly Talc-Free

From the beginning, Prim & Pure has taken a stand against toxic ingredients, especially those that pose hidden risks. Our entire line is free from talc, as well as parabens, phthalates, and artificial dyes. We believe that beauty should never come with compromise — and that children should be able to explore self-expression in a way that is safe, gentle, and joyful.
"We created Prim & Pure to give families peace of mind. When your child plays with our makeup, you know they’re not just having fun — they’re protected. Talc never belonged in children’s cosmetics, and we’ve proven it’s entirely possible to create beautiful products without it."
— Kelli Jackson, Founder of Prim & Pure
Safe Beauty for Every Stage of Self-Expression
While our products are formulated with kids in mind, they’re loved by all ages. Whether it’s a sheer shimmer for a recital, a glossy lip for a sleepover, or just the thrill of experimenting in the mirror — Prim & Pure offers non-toxic, nourishing options that encourage self-confidence without harmful chemicals.

Explore the Clean Beauty Difference

We’re not just a brand — we’re part of a movement to make beauty better, starting with our youngest generation. Whether you’re shopping for your child or a thoughtful gift, you can trust that everything at Prim & Pure is clean, conscious, and crafted with care.

Visit primandpure.co to learn more and shop our talc-free makeup collection.
 Have questions? Reach out anytime at hello@primandpure.co — we’d love to hear from you!