Frequently Asked Questions

Prim & Pure was founded by a mom who, after becoming more aware of the chemicals in everyday products following some personal health issues, discovered that most makeup marketed to kids contained harmful toxins. She created Prim & Pure to give kids a way to explore creative play and self-expression without the worry — Good, Clean, Fun, at a price that doesn't sting when a lip gloss inevitably goes missing.

Every Prim & Pure product is cruelty-free, paraben-free, phthalate-free, non-GMO, ethically sourced, non-toxic, and free of nanoparticles, talc, petroleum, and mineral oil. Products are made in the USA and priced affordably, since we know kids lose lip glosses and eyeshadows all the time.

Not at all! While Prim & Pure started as a kids' line, plenty of moms fell in love with the colors and clean formulas and now shop for themselves too — it's become a fun Mommy-and-Me favorite for many families.

Yes. Every Prim & Pure product meets strict safety and dermatological testing standards and is free from parabens, phthalates, and synthetic fragrances.

Yes — our entire line is hypoallergenic, non-toxic, and gentle, making it a good fit for children and anyone with sensitive skin.

FAQ Answer goes here.

Not at all! While Prim & Pure started as a kids' line, plenty of moms fell in love with the colors and clean formulas and now shop for themselves too — it's become a fun Mommy-and-Me favorite for many families.

Browse our online collections by category — Makeup, Skincare, Moms & Teens, Brushes, and Gift Sets — or contact our support team directly for a personalized recommendation based on your child's age and interests.

Yes! Our Custom Bundle page lets you mix and match your favorite products to build a set for birthday parties, sleepovers, dance recitals, or any celebration. We also offer special bulk discounts for larger orders (minimum 5 similar bundles) — fill out the form on our Custom Bundle page to get started.

Our products are cruelty-free; if you need confirmation on vegan status for a specific product, please reach out to our team before purchasing.

Our makeup is designed with kids and teens in mind, and many moms use it too — for specific age recommendations on an individual product, contact our team.

Currently, we primarily ship within the USA. Check the shipping options shown at checkout to see what's available for your address.

Email us at info@primandpure.co if your order hasn't arrived in a timely manner. We won't consider a shipment lost until 14 business days have passed with no tracking updates.

If you're not satisfied with your purchase, you can return it within 30 days. Return shipping is the customer's responsibility, or you can use a prepaid return label (a $7.99 fee will be deducted from your refund). Email info@primandpure.co to start a return. Please note: limited-time offers, final sales, specials, and gift cards are not eligible for return.

Only products purchased directly from primandpure.co are eligible for our return policy. If you bought from one of our retail partners, please check with that store directly regarding their return process.

We'd love to hear from you! Visit our Where to Buy page and use the "Become a Retailer" option to start a wholesale conversation with our team.

For bulk or wholesale inquiries beyond our Custom Bundle program, please contact our team directly to discuss options.