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ABOUT US

The Magic of Motherhood

Inspiring Creativity -- Purely!

I founded Prim & Pure to support the creative play and developing imaginations of little ones without the worry of perpetually exposing them to potentially harmful toxins. Our goal is to provide Good - Clean - Fun! Prim & Pure is toxin-free makeup line for kids that ensures clean and safe ingredients. Prim & Pure products are affordable, unlike other green beauty brands for kids, so losing a lip gloss or eye shadow somewhere (like kids do!) will not hurt the pocketbook so much! 

DISCOVER PRIM AND PURE

Good. Clean. Fun!

Talk about your brand

Something for Moms!

Moms started buying Prim & Pure products for their kids' dance recitals, cheerleading meets, and other similar events -- but after a while, requests came in from the moms for specific eyeshadow colors and lip gloss tints so they could use the products, also! Now moms order for themselves as well -- Mommy and Me style never goes out of fashion!
 

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Keeping Kids Carefree

childrens play makeup