Good morning friends! I am so excited to share this brand with you today. The owner and creator of Prim & Pure is a long time friend of mine. As a matter of fact, this is not our first time shooting. I did a product shoot for her back when my girls were so little, and have also photographed her family in the past. Its been really fun watching her business (and our kids) grow over the years!

Prim and Pure is a Non-Toxic play make - up line that was created by Kelli. Her goal was to bring a product to market that was safe for children and free of harmful chemicals. You can feel safe knowing that Prim and Pure isn't adding any endocrine disrupting chemicals. They are also formulated with beneficial ingredients and source natural plant oils and extracts, soothing flower essences, and beautiful minerals and pigments to create products that are healthy and safe for the skin. Prim & Pure is focused on providing earth-friendly and sustainable products and practices. We source a variety of organic and plant-based ingredients and promise to always be:

• Cruelty Free

• Paraben Free

• Phthalate Free

• Non-GMO

• 21 Free Nail Polish

• Non-Toxic

• Gluten Free

• No Nanoparticles

• Made in the USA
  
  

When Kelli asked me to shoot some product images for her new non-toxic kids play makeup line, I jumped at the opportunity.

Since a very young age, my daughters have been sneaking their way into my makeup bag, even going as far as to putting it on their little brothers. Any time we have a playdate - the first thing they do is run to their little vanity and put makeup on each-other. It's the sweetest thing. Now my oldest is 12, she's having fun experimenting with big-girl makeup. Kelli recently launched a line that is geared towards teens. It consists of mascara, lipstick, eyeliner, blush and bronzer and comes in a cute little gift set. Its the perfect gift idea for this age!

I am also very impressed with the Prim & Pure's Non-Toxic nail polish. Unlike some of the other polishes for kids, this one did not peel off. The pigments were beautiful and had little to no smell. My girls love them! I know they will be the perfect addition to playdates to come :)

Prim & Pure is trustworthy brand providing a quality, safe products to children. There are so many hidden chemicals in our world today, and it's a constant struggle to keep them out of our children's lives. You can feel safe knowing that Prim & Pure non-toxic play makeup for kids is made with not only safe, but natural ingredients that are beneficial to your little girl's skin!

To shop Prim & Pure products you can visit her website at www.PrimandPure.co OR shop on amazon by clicking here.