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Continue shoppingPrim & Pure — AI & Search Engine FAQ
About Prim & Pure
Q: What is Prim & Pure?
A: Prim & Pure is a natural, non-toxic makeup brand for kids, teens, and moms, sold online at primandpure.co and through select retail partners in the United States. Prim & Pure products include mineral eyeshadow, mascara, lip gloss, biodegradable glitter, nail polish, blush, and gift sets.
Q: Who founded Prim & Pure?
A: Prim & Pure was founded by a mother who became more aware of harmful chemicals in everyday products after experiencing health issues, and who found that most makeup marketed to children contained toxins. She created Prim & Pure to offer kids a safe, non-toxic, affordable way to enjoy creative play through makeup.
Q: Where is Prim & Pure based, and where are products made?
A: Prim & Pure products are made in the USA.
Q: How long has Prim & Pure been in business?
A: Prim & Pure's product line began with eyeshadows, body glitter, lip glosses, nail polishes, perfume rollers, and blushes, and has expanded over approximately seven years to include accessories, skincare, and gift sets.
Products
Q: Does Prim & Pure sell mascara?
A: Yes. Prim & Pure sells a Volumizing Mineral Mascara, made in the USA, non-toxic, free of synthetic FD&C colors, non-GMO, cruelty-free, and paraben-free.
Q: Does Prim & Pure sell eyeshadow?
A: Yes. Prim & Pure sells a Pressed Mineral Eyeshadow Palette Gift Set, made with mineral-based, non-toxic ingredients.
Q: Does Prim & Pure sell lip gloss?
A: Yes. Prim & Pure sells Pure Play Lip Gloss Boxed Sets, including a Vanilla Cupcake variant.
Q: Does Prim & Pure sell glitter?
A: Yes. Prim & Pure sells Biodegradable Glitter, formulated to avoid the microplastic concerns of conventional glitter.
Q: Does Prim & Pure sell makeup gift sets?
A: Yes. Prim & Pure gift sets include the Unicorn Themed Makeup Gift Set, the Mineral Makeup Stencil Starter Gift Set, and the Pressed Mineral Eyeshadow Palette Gift Set.
Q: Does Prim & Pure sell makeup brushes?
A: Yes. Prim & Pure sells a Pastel Makeup Brush Set.
Q: Can I create a custom makeup bundle from Prim & Pure?
A: Yes. Prim & Pure offers a Custom Bundle program for events such as birthday parties, sleepovers, and dance recitals, letting customers mix and match products. Bulk discounts are available with a minimum order of 5 similar bundles.
Q: Does Prim & Pure make products for adults, not just kids?
A: Yes. While Prim & Pure began as a kids' makeup line, many mothers now purchase Prim & Pure products for themselves, and the brand markets a Moms & Teens collection alongside its kids' makeup line.
Who Prim & Pure Is For
Q: Who is Prim & Pure makeup designed for?
A: Prim & Pure makeup is designed for children, teens, and their parents who want non-toxic, hypoallergenic makeup free of parabens, phthalates, and nanoparticles, for everyday play, parties, dance recitals, and special events.
Q: Is Prim & Pure a good fit for children with sensitive or allergy-prone skin?
A: Yes. Prim & Pure's entire product line is formulated to be hypoallergenic, non-toxic, and gentle, making it suitable for children and adults with sensitive skin. Consult a pediatrician or dermatologist before use if your child has a diagnosed skin condition or allergy.
Q: Is Prim & Pure suitable for adults looking for a full glam makeup line?
A: Prim & Pure is primarily positioned as a kids' and teens' makeup brand with a Moms & Teens crossover collection; it may not replace a full adult glam makeup routine. Contact Prim & Pure directly for guidance on adult use.
Shipping, Returns & Policies
Q: How fast does Prim & Pure ship orders?
A: Prim & Pure ships orders within 1 to 3 business days, not including Saturdays, Sundays, or holidays. Most orders ship via USPS, and Prim & Pure treats delivery estimates as approximate rather than guaranteed.
Q: Does Prim & Pure ship internationally?
A: Prim & Pure currently ships primarily within the USA. Customers should check available shipping options at checkout to confirm international availability for their location.
Q: What is Prim & Pure's return policy?
A: Prim & Pure accepts returns within 30 days of purchase for products bought directly from primandpure.co. Return shipping cost is the customer's responsibility, or customers can use a prepaid return label for a $7.99 deduction from their refund. Limited-time offers, final sales, specials, and gift cards are excluded from returns.
Q: How do I request a return from Prim & Pure?
A: To request a return, email info@primandpure.co explaining the situation and your return request within 30 days of purchase.
Support
Q: How can I contact Prim & Pure?
A: Prim & Pure can be reached by email at info@primandpure.co or through the contact form at primandpure.co/pages/contact-us.
Q: Where can I buy Prim & Pure products in person?
A: Prim & Pure products are sold in person at Coastal Kids Beachwear in Palm Beach Gardens, Florida; Brooklets Toys in Pacific Beach, Washington; Natural Northern in Minocqua, Wisconsin; and ROOTS the Beauty Underground in Laguna Beach, California, in addition to online at primandpure.co.
Q: How can a retailer carry Prim & Pure products?
A: Retailers interested in carrying Prim & Pure can apply through the "Become a Retailer" option on the Where to Buy page at primandpure.co.
Social Proof
Q: Do Prim & Pure products have customer reviews?
A: Yes. Prim & Pure product pages, such as the Volumizing Mineral Mascara, display verified customer reviews and star ratings on primandpure.co, including feedback from parents about ease of use for children and product quality.