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About us old



When I became a mother, I started paying more attention to the products and chemicals around my home. Having dealt with some health issues, I wanted to reduce the exposure to harmful chemicals as much as I could, especially for my children. I often found that products marketed towards our kids were not clean at all and visually filled with lots of colors and characters to appeal to those sweet imaginative eyes. That's where Prim & Pure was born, with the desire to fulfill little one's creative imaginations to play without the worry of exposing them to potentially harmful toxins over and over again. Our goal is to provide Good - Clean - Fun!

Moms have fallen in love with our products for themselves as well, so order some for yourself to enjoy.... the perfect mommy and me brand! You'll love our clean and effective formulas at affordable prices. 

Eco Friendly

Prim & Pure is focused on providing earth-friendly and sustainable products and practices. We source a variety of organic and plant-based ingredients and promise to always be:

  • Cruelty Free
  • Paraben Free
  • Phthalate Free
  • Non-GMO
  • No Synthetic FD&C Dyes
  • Non-Toxic
  • Gluten Free
  • No Nanoparticles
  • Made in the USA

The Oregon Tilth and USDA National Organic Programs have certified the ingredients denoted as organic in each product. 

Safe Products

While our products are inspired by fun, they are also formulated with beneficial ingredients. We source natural plant oils and extracts, soothing flower essences, and beautiful minerals and pigments to create products that are healthy and safe for the skin. 

Why natural and organic? Our skin is our largest organ and absorbs much of what is applied to it. Many products marketed towards children and adults today contain toxic chemicals, heavy metals, petroleum-based ingredients, artificial colors and fragrances, and harmful preservatives that are absorbed into the skin. At Prim & Pure, we believe children and their parents deserve safe and effective products that align with what nature provides for us. 

Giving Back

Many amazing people have helped to inspire Prim & Pure and for the business to come to fruition. What started as a small community of like-minded individuals spreading awareness and education soon exploded into a passion. 

To continue to spread that passion and awareness, Prim & Pure will be donating a portion of the profits back to various children's causes. Be sure to follow Prim & Pure on social media to see how your purchases are impacting the lives of others.