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ABOUT PRIM & PURE
Prim & Pure is a unique brand designed to fulfill playful spirits with safe and natural products. We left out all the potentially harmful ingredients found in many conventional products and used only the safe and beneficial ones. At Prim & Pure, we believe children and their parents deserve safe and effective products that align with what nature provides for us at affordable prices. For parties, presents, or 'just because' -- try some today!
SAFE
AND EFFECTIVE PRODUCTS
- Cruelty Free
- Paraben Free
- Phthalate Free
- Non-GMO
- Ethically Sourced
- Non-Toxic
- Clean & High Performing Formulas
- No Nanoparticles
- No Talc, Petroleum or Mineral Oil
- Made in USA
Discover Our Makeup Collection
Playful, skin-safe makeup made with nature’s best — crafted for kids and loved by parents.
The Prim & Pure Difference
FAQs
What is the philosophy behind Prim and Pure products?
Beauty should be clean, safe, and gentle. Our philosophy centers on natural, mineral-based, non-toxic cosmetics and skincare.
Are Prim and Pure products tested for safety?
Yes. Every product meets strict safety and dermatological testing standards and is free from parabens, phthalates, or synthetic fragrances.
Do you offer international shipping?
Currently, we primarily ship within the USA. Review shipping options at checkout for international availability.
Are your products suitable for sensitive or allergy-prone skin?
Yes, our entire line is hypoallergenic, non-toxic, and gentle, making it perfect for children and individuals with sensitive skin.
How can I find the right products for my child or teen?
Explore our online collections and guides or contact our support team for personalized recommendations.