Prim & Pure is a trustworthy brand providing high quality, safe products to children. There are so many hidden chemicals in our world today, and it's a constant struggle to keep them out of our children's lives. You can feel safe knowing that Prim & Pure non-toxic play makeup for kids is made with not only safe, but natural ingredients that are beneficial to your little girl's skin!

I'm often asked what inspired me to start my own brand, and I usually just keep it short and sweet and say my kids. Why don't I dive into more det...